How to Market Your Business the Old-Fashioned Way

Marketing is not something you can afford to ignore. If you don’t make an effort to market your business, it is going to be difficult to attract new customers or build your core business. But for a small business with very little money in the kitty to spend on marketing, it can be tempting to do things on the cheap. So what are your best options if you want to combine online marketing with a more traditional marketing strategy?

 

Online Versus Offline Marketing

 

A lot of businesses assume that social media channels and paid advertising on Google or Facebook is the only strategy worth bothering with, but this is a huge mistake. Just because a huge number of people live their life online, it doesn’t mean you can ignore the benefits of offline advertising. If you do, you run the risk of alienating a huge section of your customer demographic, i.e. all of those people who shun social media or who don’t have internet access.

 

Leaflet Drops

 

Have some leaflets printed and get them distributed in the local area. It’s a great way of reaching local people who might be interested in your products or services. It is also worth building an existing customer contact list so you can target them with promotional offers through the post.

 

High Street Coupons

 

If you’ve got the kind of business where people are likely to walk in off the street and purchase your services then you can hire somebody very cheaply to walk around the vicinity and offer a coupon or deal to buy a product or service that day. This angle uses the scarcity tactic because the coupon is only valid for that one day so it works well with people who like to impulse buy. I have a friend who runs a whole bunch of botox clinics and frequently uses this technique to give new clients very cheap taster sessions. If they like the service they come back every couple of months for another treatment so it’s very lucrative.

 

Billboard Advertising

 

Got a fantastic deal? Want to reach as many people as possible? Pay for billboard advertising on a busy intersection and feel the benefit. As long as your advert is eye-catching and the message is compelling, people will take notice and remember your brand. This is one example where sex definitely sells: an alluring image of a scantily clad lady will definitely attract attention, although it could potentially cause an accident, too.

 

Window Banners and Signs

 

Branded window stickers, banners and signs are useful for the workplace or retail outlets if you have customers visiting. Placing prominent signs and advertising material everywhere helps to reinforce the brand message.

 

Newspaper Advertising

 

Newspaper advertising can be very effective at reaching out into the local community. It is relatively inexpensive to buy advertising space in a local news publication, and if your target demographic is largely local, this marketing method is well worth trying. Buying advertising space in a national publication will be a lot more expensive, but it is useful for reaching a wider audience.

 

Promotional Gifts

 

Promotional gifts such as branded mugs, mouse mats, pens, t-shirts and hats are inexpensive and always worth the investment if you attend events where you are likely to meet potential customers. Hand out promotional gifts at sales meetings or give them away at charity events. The more useful the products are, the more likely people will be to hold on to them and remember your business’s brand.

 

For best results, try a number of different marketing strategies and see which one works the best for your business.

More Than 90 Percent Of New Businesses Fail Within The First Year: Why?

You have probably heard that the vast majority of new start-up businesses fail within the first year. If you are considering starting one of your own, it is essential that you understand why this has happened to so many other people so that you can avoid those mistakes and make your dream come true.

The fact is that there are many different things that a person can do that will contribute to the demise of a new company. One of the biggest is poor planning. If a person does not know what will happen when things go amok, it can leave them in ruins. However, this is something that can be somewhat avoided through the use of contingency plans. While you cannot account for everything that could happen, a bit of planning will do wonders for improving the outcome of your entrepreneurial endeavors.
You will also have to make sure that you understand how the money is going to flow. There are businesses all of the time going under that have plenty of inventory but do not have any cash on hand. Employees cannot be paid nor can orders for other merchandise that is moving be paid for in these circumstances.
While it may be challenging to figure out all of those things, if you do not, you will follow in the footsteps of those who have to liquidate everything just to pay off the debts that the company has. You certainly do not want to see your dream end in that manner. An example of a failed business in Cayman is Water Company Ltd.
There are other reasons that a business might fail, including going into it with the wrong people. Sometimes your spouse, sibling or best friend is not the ideal business partner. You need to be able to separate your personal life from your professional life with the folks that you are involved with.
How many times have you seen a story in the paper about a company going out of business only to find out the couple that owns it is getting a divorce. While this is not the case with everyone, it is a reminder to make wise choices regarding your business partners in any type of endeavor.
You can have a great company that lasts for decades if you are able to make wise choices. Avoid the common pitfalls that cause so many others to collapse.